About
Mission, values and objectives
What we set out to achieve as a group, and the principles we hold to in our work every day.
01Mission
Our mission
Six commitments through which we grow the group and serve our customers and partners.
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Maximizing returns
Maximizing returns to our shareholders through expansion and access to new investment opportunities.
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Innovative solutions
Providing more innovative solutions in refrigeration, air conditioning and agricultural fertilizers.
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Product development
Continuous development of our products to meet the demand of local and foreign markets.
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Market expansion
Opening new markets in Africa and neighbouring countries.
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Quality systems
Continuous care in applying quality systems in accordance with local and international standards.
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Attracting talent
Attracting distinguished human talent.
02Values
The values we uphold
Four values that shape how we work with one another, our customers and our partners.
- Commitment Taking full responsibility and delivering what was agreed.
- Transparency Clarity and honesty in words and actions, for the benefit of everyone.
- Integrity Adhering to ethical principles and values, with honesty and trustworthiness.
- Team spirit Understanding and harmony in working towards a common goal.
03Objectives
Our strategic objectives
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Supporting national industry through continuous product development.
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Strengthening the company's role in social responsibility.
Would you like to work with Amjad United?
Our team is ready to answer your questions about products, services and partnership opportunities.